28 July 2015
Phoenix Music: Label Focus - Azuli
From its first vinyl releases back in 1991, Azuli became synonymous with the birth and evolution of house music in the UK and to this day remains the UK’s longest running house label.
The label was originally formed by DJ David Piccioni in London, who went from selling 12” records out of the back of a van to putting together some of the most sought after mix compilation series in dance.
Piccioni’s American knowledge and experience was used to the full when starting Azuli, 'At the time there was a lot of house coming out in London from the acid scene but also a lot of stuff that was more American sounding which we wanted to put out,' recalls Piccioni. Thus with their shrink-wrapped, very deliberately US looking 12”s, Azuli’s debut release, Chocolate Fudge’s ‘Inner Fantasy’ flew off the shelves and into the world’s DJ crates.
In 2009 Phoenix Music International acquired the Azuli back catalogue which consists of a whole host of seminal singles and compilation albums. Some of the most notable tracks include ‘If You Fall’ by Ad Finem, ‘Bring Me Love’ by Andrea Mendez and ‘Will I’ (Discover Love) by DJ Chus & David Penn.