Gatorade x Mercedes-AMG PETRONAS F1

We had a powerful close out the year for the PMI publishing catalogue, with a high-energy sync placing a re-record of “Eat, Sleep, Rave, Repeat” in a major global campaign for Gatorade.

The track soundtracks Gatorade’s latest collaboration with Mercedes‑AMG PETRONAS Formula One Team, following the announcement of Gatorade as an Official Team Partner of the iconic F1 outfit. Built around the campaign message “Race. Sweat. Drink. Repeat.”, the sync perfectly captures the relentless drive, performance mindset, and physical intensity shared by elite motorsport and sports culture.

This placement was made possible courtesy of the legends at Skidmore Music, bringing together a classic dance anthem, a world-leading sports brand, and one of the most successful teams in Formula One history.

A standout global sync that showcases the versatility and impact of the PMI publishing catalogue at the highest level of sport and performance.