Walkers Do Us a Flavour: Grieg's Morning Mood in New Campaign
- 1 day ago
- 1 min read
A fresh sync from the Collins Classics catalogue sees Edvard Grieg’s “Morning Mood” (from Peer Gynt, Op. 23) featured in a new campaign from Walkers.
The instantly recognisable orchestral piece soundtracks Walkers’ latest activation, which invites the public to take part in its “Do Us A Flavour” campaign - offering the chance to win up to £500,000 for creating the next great crisp flavour. The campaign encourages users to submit their ideas via TikTok, bringing a playful and interactive energy to the brand’s long-running initiative.
Composed by Grieg in 1875, “Morning Mood” remains one of the most iconic works in classical music, widely known for its uplifting, evocative tone. Its continued use across modern media highlights the timeless appeal and versatility of the Collins Classics catalogue.
Another standout placement bridging classical heritage with contemporary global brands.
Another standout placement bridging classical heritage with contemporary global brands. Explore more from our classical catalogue via our dedicated sync suite on DISCO, showcasing a wide range of ready-to-license recordings. - https://pmi-music.disco.ac/cat/2103267224
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